Significant repercussions on people’s trust, but no fatal blow to the influencer market. This is the summary of the survey conducted by IZI spa for HuffPost on the affair involving businesswoman Chiara #Ferragni and Balocco.
In particular, it is the over-30s who say that the news case will erode the credibility of influencers, while younger people will not change their consumption habits, which are often linked to sponsorships on social.
Despite a marked diversity of opinion on the issue, all agree on the need for regulation for the influencer industry.
Full article: https://rb.gy/jixw3r