Understanding mobility sentiment to understand the mobility of the future as a fundamental right of citizens.
But what is mobility sentiment? IZILab, the digital division of IZI, conducted research to identify the salient features of perception, sentiment in fact, that is, how people experience mobility and how they recount this experience in conversations on social networks. The research was presented on July 4 at the Cnel in Rome, at a conference organized by Isfort, in presence and streaming.
The survey conducted for ISFORT, titled “The Sentiment of Mobility,” is the first experimental research on users’ perceptions of the transportation system and is an important point of contact for understanding and building a proper and functional social dialogue between transportation companies and citizens.
Social media cannot be disregarded in order to fully grasp user sentiment, although social networks themselves represent, more often than not, the container through which to convey content expressing discontent and dissatisfaction. Precisely because of the essentiality and communicative effectiveness that characterize conversations on social media, it is essential that even a non-place such as social media, definable as a ‘vent,’ can in turn contribute to generating revisitations of the Transport Offer in terms of its evident orientation to user/customer needs.